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Personalized needs + inkjet printing technology "pries open" the door of the home decoration building materials market

if you don't visit the 2012 Beijing international rapid printing technology and products exhibition, you will naturally not feel the rapid development of inkjet printing technology. And inkjet printing has never expanded into the home decoration market of building materials like this year. In the future, your living room background wall, TV wall, floor, ceiling, porch, wallpaper, wooden door, cabinet, ceramic tile, glass door and window, etc. will be applied to inkjet printing technology, and inkjet printing products will be everywhere in your daily life. For this reason, on April 17, relevant personnel from the inkjet printing industry and the building decoration industry from the three places on both sides of the Taiwan Straits gathered to hold a summit forum on the theme of inkjet printing and the development and application of building materials technology. Experts agreed that in recent years, inkjet technology has developed rapidly, and its application scope has also expanded. Inkjet printing will be widely used in many industries and fields, especially in the home decoration and building materials industry. Its market scale and development prospects are far beyond people's imagination

personalized needs + spray printing technology pries open the door of the home decoration building materials market

modern home decoration building materials mainly take metal, wood, ceramics, glass and other important basic materials. The colors of these materials are cold and lifeless. In order to reflect the personality of buildings, these materials need to be deeply processed, so the market demand to change the quality and color of materials is becoming stronger and stronger. In the construction of office and home internal environment, people pay more attention to the expressiveness and influence of color. These personalized needs provide development space for inkjet printing technology

after visiting the exhibition, Wang Benming, chief economist of China Architectural Decoration Association, told China publishing news that he strongly felt the development of inkjet printing technology and saw a lot of new personalized materials. He said: the application prospect of inkjet printing technology in the field of modern decoration still has great room for development, and personalized inkjet printing technology will be more and more widely used in building materials and home decoration products. Because China is a country that pays great attention to the quality of living, there is no doubt that home decoration has become the object of investment

Huang Yisheng, President of the Chinese society of printing technology, believes that personalized demand will be higher and higher in building materials, textiles, ceramic tiles, etc. He estimates that this market will grow by more than 30% in two to three years. He said: three years ago, an industry expert in the United States predicted that the annual growth of digital inkjet printing in China would reach double digits by about 2015

Wang Benming said that now is an important opportunity for the promotion of inkjet printing technology in the decoration industry. Due to the personalized market demand, inkjet printing technology will also promote the diversification and personalization of the appearance of metals, ceramics, glass and other materials

is it technology that promotes inkjet printing to enter a new industrial field, or is the home decoration building materials market calling for inkjet printing to enter this industry? No one can say clearly. When the development of inkjet printing technology reached a certain level, it coincided with the need for personalized decoration in the home decoration market of building materials. The two sides hit it off immediately, which promoted the two industries to come together

technology integration ushers in more cooperation opportunities in many fields

the internationally renowned company HP has long been interested in the building materials and home decoration market and has been committed to research and development in this area for many years. Zhang Min, the sales manager of the north area of wide digital printing of China Hewlett Packard Co., Ltd. print imaging group, told the newspaper that the products of Chinese publishing companies have had a certain impact both in the industry and internationally. He began to notice the application of UV in the construction industry three years ago. When UV products just entered the market, they brought a bright light to everyone

but they also made a detour. They used inkjet printing technology to make the first ceramic tile, which was very beautiful and pasted on the wall. However, five weeks later, the customer asked to return it. Why? Zhang Min said: because UV is a film, after it covers the tiles, the water in the tiles can't penetrate, and the UV film is crowded out. Finally, the customer returned the goods. Later, after a long time of exploration, we have now developed ink specifically for HP UV printing technology

it is reported that HP can now carry out multi-color printing technology at one point, and can print patterns with various mechanism lines on the materials, with a printing thickness of only 1 mm ~ 2 mm

today, UV printing is carried out on many materials, such as glass, glazed ceramics, steel, man-made plates, etc., which is the progress of inkjet printing technology. However, Zhang Min told that the application of inkjet digital printing in the building materials and decoration market is only the beginning. It still needs the efforts of many people to make inkjet printing technology enter the building materials and decoration market and truly realize industrialization

he said: the application of UV in building materials not only provides us with opportunities, but also provides broader opportunities for many of our partners and material manufacturers. The integration of technology has ushered in more market opportunities for everyone

inkjet printing is pervasive in home decoration materials

Lu Jianjing, chairman of Honghan Technology Co., Ltd. (Taiwan), Taiwan's largest and most professional R & D and manufacturing inkjet ink company, told China publishing that in Taiwan, there is a hotel whose interior decoration is made using inkjet printing technology. His aluminum-plastic panels are inkjet, and Lampshades, sofas and tables are made of inkjet. It can be said that once inkjet printing enters the home decoration building materials market, it will be everywhere

Hu Yushuang, President of Shanghai Taiwei Technology Development Co., Ltd., which has been focusing on overseas markets for many years and developing and producing ceramic inkjet printers, said that they once made a screen for a customer with inkjet printing technology, making it difficult for customers to distinguish whether it was made by hand or inkjet printing

she introduced that at present, the actual production speed of ceramic printing equipment is up to 5 meters per minute. Calculated by 1 meter width, it can print thousands of square meters in an hour. It is understood that the company has shifted its market focus to China since last year, focusing on developing the inkjet printing market in the ceramic industry. From 2011 to now, taking ethylene propylene rubber as an example, the company has sold nearly 70 sets of ceramic inkjet printers in the Chinese market

according to experts, in the future architectural decoration industry, curtains, ceilings, wallpaper, furniture, aluminum-plastic panels, ceramic tiles, decorative wood walls, art carpets, glass furniture, cabinet door panels, floors, architectural glass walls, etc. can be painted with UV ink, which can be personalized

in addition, at present, the tensile testing machine fixture with emery spraying is adopted, and the artificial plates are mainly concentrated in doors, wardrobes, cabinets and computer tables, which can realize ink-jet printing, while the proportion of personalized ink-jet printing on the floor is very small

the realization of industrialized production can reduce the product price

the product price is the most concerned problem of the people, and it is also the key problem for the industrialization and industrialization of inkjet printing building materials and decorative products

Wang Hui, general manager of Shenyang flying ship digital inkjet printing equipment Co., Ltd., a well-known domestic manufacturer of UV inkjet printers, proposed that in product competition in China, we must pay special attention to cost factors and price factors. With the continuous reduction of UV ink costs, it is conducive to equipment manufacturers to better promote the application of inkjet printing technology, which will bring great help to the inkjet printing market

it is understood that in all building materials and decoration markets, the price of art glass is relatively high. In the market, one square meter can be sold for hundreds to thousands of yuan, so it is difficult for it to enter the sales market of ordinary people. In fact, glass is the cheapest material, while artistic glass depends on manual work. All processes require a lot of manual work and plates, so the output of artistic glass has always been unable to go up. At present, foreign countries have made progress in glass inkjet printing, which can be directly nailed with nails, and can also realize three-dimensional printing

Wang Hui said that the reason why digital technology has been applied in the building materials and decoration market is that digital printing can reduce the production cost and inventory of enterprises

Yang Ji, chairman of Beijing toplay decoration and binding materials Co., Ltd., said that with the rapid development of inkjet technology, the printing on wallpaper has undergone a revolutionary reform. Inkjet printing adopts digitization, which is relatively easy, and the pattern can be infinitely large, making up for the limitations of previous wallpaper, but there are still problems. In order to achieve industrial production, the speed must first come up. At present, the speed of inkjet printing is too slow, Therefore, it is only suitable for personalized needs

he introduced that most of the wallpapers printed by ink-jet printing now belong to medium and low-grade products. If you can increase the three-dimensional sense, you can make more high-grade wallpapers, and the added value of products can be higher

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