Update of the most traditional printing industry
release date: Source: Internet editor: lychee Views: 1187 copyright and disclaimer
core tip: at present, China has more than 100000 printing enterprises, more than 3million employees, and an output value of more than trillion. In this huge industry, Fosun has invested in an influential emerging Internet enterprise - Sunshine printing. This company, founded in 2011, has become the largest enterprise level service platform for Pan printing business in China. It is the only internet printing service provider with national delivery capacity. Its services include not only business printing and packaging products, but also customized product procurement markets in business gifts, enterprise consumables and other fields
[China Packaging News] China is the country of origin of printing, and also a big printing country. Now, it is more likely to become a country leading the reform of the printing industry
at present, there are more than 100000 printing enterprises in China, with more than 3million employees and an output value of more than trillion. In this huge industry related to the introduction of the new subsidy policy and the catalogue review of new energy vehicles around New Year's day, Fosun invested in an influential emerging Internet enterprise - Sunshine printing. This company, founded in 2011, has now become the largest enterprise level service platform for finding relevant information printing business in this website. It is the only internet printing service provider with national delivery capacity. Its services include not only business printing and packaging products, but also customized product procurement markets in business gifts, enterprise consumables and other fields
recently, this newspaper interviewed zhanghongmei, the founder of sunshine printing, and Li Min, the co-founder of sunshine printing in Beijing. During the in-depth conversation, we felt the business model and cultural values of sunshine printing. It can be said that sunshine printing, like a bright "Internet + sunshine", shines into the traditional printing industry, bringing brightness to this ancient industry, more transparent prices and personalized services to customers, and genial and warm standards and systems to suppliers, so that excellent printing suppliers stand out. In the process of building a sunshine purchasing Internet platform for printing industry that can eliminate the errors caused by traditional mechanical loading under high-speed operation, the founder zhanghongmei said, "our hearts are very bright, because sunshine printing has brought a positive impact on the industry"
from the traditional industrial chain to the supply ecosystem - transform and reshape the traditional printing industry with internet thinking.
the traditional printing industry has excess capacity. The link between printing enterprises and customers usually depends on interpersonal relationships, resulting in relatively chaotic prices, and customers bear more gray costs. Sunshine printing has brought an interconnection idea to the industry and established a transparent price system and evaluation system. By canceling and simplifying the intermediary, the speed adjustment limit can reach 0.001mm/min ~ 1000mm/min, which reduces the cost for customers by more than 20%, and also brings the improvement and upgrading of product quality to customers - customers enjoy the whole process and standardized service experience, and the efficiency is further improved
Zhang Hongmei said that under the background of more and more flexible back-end supply chain, more and more refined and personalized production capacity, sunshine printing has created a sunshine transparent Internet platform to serve the upstream and downstream. The station is very strict in the selection of downstream printing plants. Just as investors select enterprises, it has its own selection standard system, such as equipment brand, width, model, origin, integrity and so on. Even including the characteristics of the management team, sunshine printing will also investigate. After screening, those printing plants that pay attention to product quality and efficiency will stand out
for suppliers, with a platform like sunshine printing, enterprises also have greater motivation to improve the level of informatization, production efficiency and quality. According to the new game rules of sunshine printing, when the customer system selects a printing factory or supplier, it will choose according to the historical evaluation of the supplier. The supplier with high customer score may be selected first. By establishing such an evaluation system, the overall ecology of the printing industry will become healthier. The higher quality suppliers, the better business in the future
Internet thinking + traditional industry experience to create a "background system"
sunshine printing has thousands of orders from various enterprises every day. These seemingly complicated and disorderly orders are actually standardized production requirements in the background of sunshine printing. For example, the same paper, the same region, and the same quantity are all parameters that may be standardized. The background system of sunshine printing has made a very "thick" service in the middle. Later, suppliers receive standardized orders that have been professionally interpreted. Standardization is a very important work in the whole platform supply chain
"there are only needs that you can't put forward, and there are no needs that technology can't provide. If you don't have ideas, no matter how strong IT technology is, it can't do it." Zhang Hongmei said, "the company was founded in 2011 and went online at the end of 2012. What has it been doing for more than a year? It is doing the system of product standardization, the integration of supply chain, process reengineering, etc."
at the same time, the sunshine printing platform will score and grade according to the quality of products provided by suppliers, timely delivery and other dimensions. Suppliers with high scores will get more orders
Zhang Hongmei proudly introduced, "Our platform effect has begun to appear. From 2011 to now, sunshine printing has signed more than 4000 printing enterprises, distributed all over the country. Today, if any company tells us that 300 cities across the country will send leaflets at the same time tomorrow, we can do it. This is a customer demand that cannot be solved in the traditional way. Therefore, the experience of Internet thinking + traditional industries has enabled us to establish Strong core competitiveness in the background. "
we have stepped on a larger "enterprise level sharing economy" platform
in recent years, "sharing economy" has become a buzzword. Zhang Hongmei believes that in fact, yangguangyin is making a typical sharing economy platform. "First of all, what have we brought to the supply chain of the printing industry? A lot of idle printing capacity has been fully utilized because of our existence; the efficiency of the supply chain has been improved, and the price has also been reduced; we help printing plants with better quality and reputation to get more business through the docking of our platforms. Our customer experience has also improved, with good quality, low price, fast delivery, and convenient platform orders."
looking forward to the future development of the company, Zhang Hongmei said optimistically, "We are very happy to cooperate with strong financial capital. Fosun and Softbank are one of the most powerful financial capital at present. When financial capital is combined with the most powerful emerging industries, it can bring great changes to hundreds of millions of traditional printing and enterprise material procurement industries. We will jointly create a huge Sunshine Enterprise ecological chain. On this ecological chain, our customers will be able to form a larger enterprise level total Enjoy the economic platform
our future career is thousands of times larger than many people think. We welcome more upstream and downstream enterprises to integrate, develop together with Fosun and sunshine printing, and share the huge market and visible future. "